The No.1 Fatal Mistake that Most Website Owners Make That Almost Guarantees That Their Websites will FAIL ...
As you are no doubt aware, people in their droves are now using the Internet as a research and comparison tool, firstly to find, and eventually buy, a huge variety of products.
WEBSITE OWNERS ...
As a business owner in today's market, a website is, or should be, an integral part of your overall marketing mix.
In the vast majority of cases, business owners have scant knowledge of the technicalities of websites and they have no benchmark to work from. As such, they have to trust that their chosen Web Designer comes up with a website solution, that will provide a successful outcome for their business.
There are some exceptionally useful tools, called HTML Editors, that make it a breeze for the old school graphic designers to write a website, with only a few hours training. It's really that simple.
But, it's not just the Graphic Designers who have jumped into the Website Design market. You will also find hundreds of young graduates and students, and go ahead entrepreneurs, who can also offer this service. In most cases they have been brought up with internet technology from an early age.
The problem is that almost ALL of them
are approaching the CONSTRUCTION of a website
from completely the WRONG angle.
THEY MAY BUILD YOU A GREAT LOOKING WEBSITE, BUT ...
Whilst they can often produce some elaborate and fabulous looking websites, and from a design point-of-view, look aesthetically pleasing, IF NO-ONE VISITS that website, then it is as good as USELESS ...
TRAFFIC is the LIFE BLOOD of WEBSITES on the INTERNET
NO TRAFFIC - NO ENQUIRIES - NO SALES - NO BUSINESS
TRAFFIC MUST be the ultimate goal.
KEYWORDS are the vehicles that carry the traffic, and the CORRECT KEYWORDS must be embedded into the foundation and construction of any successful website. This process is called search engine optimisation (SEO).
Most web designers STATE
that they DO optimise websites around keywords,
BUT 99% of the time they select the WRONG keywords and the 'On-Site Optimisation' is usually poor.
This incorrect selection of the keywords for a website, is the ONE FATAL MISTAKE (which usually goes totally unnoticed), that is the main reason why most websites FAIL.
LET ME GIVE YOU A QUICK EXAMPLE ...
A business finds a web designer locally, who can put together a website, that from the outside looks great and is within budget.
The site theme is on equestrian products and the website designer does a quick look up using the FREE Google Keywords Tool - https://adwords.google.com/select/KeywordToolExternal - They type in equestrian equipment and receive a result like this ...
Looking through the list the webmaster decides to go for the keywords that have the most monthly searches like:
horse equipment, equestrian goods, equestrian saddle etc...
"Horse equipment" has 368,000 monthly searches whereas "equestrian saddle" only has 110,000. So most business owners would probably choose to use the keyword with the most searches - "horse equipment".
What the research results do not show you, is the data on the "competition" and the "buyer intent". If we now use bespoke keyword software that allows us to run a deep analysis on the "competitiveness" of the keywords, as well as the "buyer intent", then we see the following results ...
"horse equipment" has 214,000 competing pages.
"equestrian saddle" has 19,000 competing pages.
So from this data, you can quickly see that "equestrian saddle" is going to be the best keyword to target initially, as it is competing against far fewer other web pages. It will therefore have a MUCH BETTER CHANCE of achieving a high ranking in the search engines, due to this lack of competition.
The final factor to consider now, is that if you wanted to target the keyword "equestrian saddle", you would need to do a more in depth competition analysis to find out the average number of BACK LINKS that the TOP 10 SITES listed in Google search have.
Again we use specialist software to find this data. Having run this keyword through the software I can tell you that in order to achieve a FIRST PAGE listing you would need to have approx. 300 Back Links, which as an SEO and Link Building company, we could easily generate for you in under a few months and would give you First Page Google Rankings.
OTHER FACTORS YOU WILL NEED TO TAKE INTO ACCOUNT ...
Of course, once you have the traffic, there are other important factors that then come into play, like how best to CONVERT THAT TRAFFIC into enquiries or sales, through correct layout, copy and design, which is an art on it's own. We do not have time to cover that topic here.
So, the secret of a successful website is therefore to ensure that:
- The Keyword Foundations are correctly laid
- A consistent Link Building programme is set in motion, that dovetails with those foundation keywords
Do these 2 CORRECTLY, and you are almost GUARANTEED a successful and profitable website.
In most cases, a first page ranking, for a popular keyword, will easily pay for itself time and time again, even if you just get ONE customer you would otherwise not have found. It will provide a sound return on your investment.
BUILDING your Website is the EASY PART ...
Generating VISITORS is the really HARD PART ...
We are a team of SEO UK Experts who ...
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Have been on the Search Engine Optimisation frontline for 11+ years |
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Have come across every sneaky SEO tactic in the book ... |
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Have encountered many challenges - failed in a few - but are empowered by these experiences ... |
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Know exactly what currently works & what doesn't in SEO & Internet Marketing ... |
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Keep up to date with the latest NEWS and changes that affect SEO ... |
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Do NOT use any Black-Hat Tactics - GUARANTEED ... |
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TRACK all our work and tweak as necessary ... |
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Have the Knowledge, Expertise and Confidence ... |
... To ASSURE You A Top 10 Ranking In Google And The Other Major Search Engines.
TELL A FRIEND ... DO YOU HAVE A FRIEND OR COLLEAGUE WHO MIGHT BENEFIT FROM OUR WEBSITE TRAFFIC OR WEB DESIGN SERVICE?
If it know of any other colleagues in business who have a website (or are
looking for a website quote), who you think might benefit from our
'Traffic' or 'Web Design' services, why not send them a quick email below inviting them to come and have a look ...
MORE INFO & PRIZE DRAW ENTRY ...
Please note all highlighted fields are mandatory.
SEO, BACK LINKS & LINK BUILDING EXPLAINED ...
I have yet to come across a web designer that offers their clients a Link Building Service.
The Reason; it is a hugely time consuming and laborious task. Yet without it, the chances of achieving a consistently high search engine ranking, for competitive keywords, are severely limited.
A Link Building service is a CORE part of any SEO business - without it, a website is unlikely to see high rankings and good traffic volumes.
The background to this and a whole range of important factors, is explained in more detail if you click on the link to our pages:
We are a LOCALLY based SEO company looking after businesses in ... Cheshire, North Wales, Wirral & Shropshire.
We are specialists in driving visitors to your website with 1st Page Google Rankings, for your chosen keywords, using a 'Pay on Results' model. WE bear the risk, not you. We have been in the SEO business for 11 years and only use 100% ethical link building and SEO methods.
NO 1ST PAGE GOOGLE RANKING - NO PAYMENT - GUARANTEED.
Our offices are in North Wales and Cheshire.
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1st Page Ranking Assured - Call +44(0)1948 861375
John Godwin or Nick Higgin
Selling Online Ltd,
The Hough Granary,
Malpas, Cheshire, SY14 7JJ
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