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Search Engine Optimisation (SEO UK) 'Some Stats On How Websites Are Found!'

46% By Search Engines
20% Random Surfing
20% Word of Mouth
4.4% Magazine Ads
1.4% Television

FACT: Over 50% the World's population has access to the Internet (2009)

FACT: 90% find websites through the major Search Engines.

FACT: 78% of users abandon their search if the first 3 pages do not provide an answer to their question.

FACT: 95% do not look past the first page of results.

FACT: The Click percentages on a First Page Ranking in the search engines are roughly as follows ...

• Ranking Position 1 - Clicked on 40%
• Ranking Position 2 - Clicked on 12%
• Ranking Position 3 - Clicked on 8%
• Ranking Position 4 - Clicked on 6%
• Ranking Position 5 - Clicked on 5%
• Ranking Position 6 - Clicked on 4%
• Ranking Position 7 - Clicked on 3%
• Ranking Position 8 - Clicked on 3%
• Ranking Position 9 - Clicked on 2%
• Ranking Position 10 - Clicked on 2%

So you can see the huge importance of being ranked Number 1 in the Organic listings.

FACT: 10 times more web sites are found through the search engines than through magazine advertising.

MORAL:

You must be listed within the first 20 results (preferably the first 10) of the search engine rankings to have any chance of attracting traffic. Without traffic your website is as good as useless!

Sources: Neilson/Net Ratings, Harris Interactive, NPD Group

 

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