PPC Marketing + Pay Per Click Management Cheshire, Chester and North Wales
PPC (Pay per Click) Marketing is the foundation for Google's 'Adwords' promotions. Pay per
Click is advertising that is commonly viewed at the top and on the sides of
Google's search results. PPC
was first introduced by Google and is called 'Adwords', but now all the major Search Engines have their
own Ad system. Yahoo's system is called 'Yahoo Search Marketing'.
The Ads are displayed to Web Users once they have entered and run a keyword search in one of the relevant Search Engines. The Ads are displayed as short 4 line Text ads with a hyperlink that the reader clicks to go to the advertiser's site. The ads are usually displayed as the first 3 top listings and also as listing down the right hand side of the results page.
The advertiser is charged a small amount each time these are clicked by web surfers. It is a form of marketing that gives these sites exposure. The Pay Per Click advertisement is commonly affiliated to a small list of keywords which are controlled through an online Control Panel.
Businesses use this as a means to vault themselves up
the rankings of the search engines. Their websites can receive a FIRST PAGE
Listing in the Search Engine's within a matter of MINUTES. There are many that succeed with Pay Per
Click Marketing, but the system can prove very costly to the unwary non-professional
user.
Pay Per Click campaigns are relatively easy to set up, but there is more to it than meets the eye. For anyone not versed in the art then I would highly recommend buying an EBook on the subject.
Before you start, you will need to have a sound knowledge of the following terms:
- Click Through Rates (CTR)
- Quality Score
- Landing Pages
- Ad Text Design
- Budget Optimisation
- Content Ads vs Search Ads
- Click Fraud
.... just to name a few. If using Google Adwords, you will also need to have a thorough knowledge of the Adwords Ad Center as well as the free Adwords Editor Tool, which can be a great help when it comes to setting up your bidding strategy.
One of the most important tools that is so often overlooked by the unwary first timer is that of Conversion Tracking. The internet is the only media where you can get highly accurate tracking stats that will help you to find out EXACTLY what is working for you and what is not. Without Tracking you are running blind and can easily loose your shirt in no time at all.
Many people have tried to use the Adwords system as a way to make money, but this is something that can backfire massively, if they are not careful. The most common aspect of this is Affiliate Marketing, which has become hugely popular over the last few years.
In Affiliate Marketing a user promotes a product, usually a digital product, but not always, for a third party. The third party gives the Affiliate a commission when a sale is made. The commissions range from a few dollars to hundreds of dollars, but on average the rate is about $30 per sale.
So, as long as the Affiliate spends no more than $30.00 on advertising the product, via Adwords, per sale then they are in profit. There are a small band of super-affiliates who make hundreds of thousands of dollars a month using this system, but it is not for the faint-hearted.
In conclusion, if you are not well versed in Google's Adwords Pay per Click Advertising, then I would recommend that you use an "Adwords Professional".
Adwords Advertising is an excellent way of getting INSTANT targeted traffic but should be used in conjunction with On-Site and Off-Site Search Engine Optimisation techniques, which if done correctly, will add lasting value to your internet real estate, by achieving top rankings in the free Organic listings, that make up the majority of results when a Search Engine search is made.
If you are interested in adding a PPC campaign to your marketing mix then please call us or request information via our online form. Having your website at the top of the Organic Rankings as well as having it high up in the PPC listings will help you to DOMINATE your market for your main keywords,
For more information on our website traffic services, please click on this link: SEO UK primarily covering Cheshire and North Wales.
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