Link Building ... 'Back Links Explained!'
Good SEO can result in site traffic
increases of more than 70% ...
(Source: MarketingSherpa Search Marketing Metrics Survey)
LINK BUILDING IS A DEMOCRATIC PROCESS ...
The Search Engines see a link pointing to your website from other websites on the Internet as a DEMOCRATIC vote for your website. In simplistic terms the more links (votes) your site receives, the higher up the Search Engine rankings you will be. Generating these VOTES is known as Link Building.
There are many other factors that affect how the search engines see your back links including:
- The Number of websites providing external links to your website
- The Anchor text for each of those links
- The Page Rank (PR) of the site giving the link. PR is a measure of Authority.
- Whether the link is a one way or a two way (reciprocal) link.
Link Building, or SEO Off-Site Optimisation, is the process of finding topical, relevant websites and obtaining a link from them, back to your website. Link Building is very resource intensive.
The amount of quality (rather than the quantity) High Page Ranked back links to
your website, is by far the most important criteria used by search engines to
rank your web pages.
You MUST secure QUALITY links to your website on a CONSISTENT basis over an
EXTENDED TIME period, to yield stunning results.
Link Building provides
TWO main benefits:
- Link building encourages more targeted traffic, as the back links on these websites send visitors to your website.
- Search Engines like Google, Yahoo and Bing use Link Popularity as a way to rank web sites. The higher your link popularity then, in general, the higher rankings you will achieve in the search engines.
Here are a few illustrations that attempt to show you the main factors involved in Link Building for a high search engine ranking ...
- Receives One-Way back links and NOT two-way or Reciprocal links.
- Utilises your targeted keywords in your Anchor text link as much as possible.
- Has links from sites that are in the same THEME as your business
Nowadays, a Two-Way link (aka: Link Exchange) may gain you a trickle of extra traffic, BUT will not gain you any benefit in the eyes of the Search Engines.
In fact a Link Back to another site (from your site), who then subsequently employs a Black-Hat tactic, that Google picks up on, can seriously damage any top rankings you may have achieved.
The BEST WAY is ONE-WAY.
In Back Link Building we generate one-way incoming links to your website from ...
- Related Websites
- Social Media Web 2.0 Sites - Squidoo, Hub Pages, Weebly, Zimbio, Quizilla, Wetpaint etc
- Social Bookmarking - Twitter, Flickr, Digg, StumbleUpon, Reddit
- Video Posts
- Blog Posts
- Article Marketing
- Press Releases
Sounds pretty straight forward, but I can assure you it requires a huge amount
of work, experience and knowledge to engineer a successful campaign, as
these links need to be generated manually.
There are so many elements that need to dovetail together, but once they do, you
will receive a high volume of targeted traffic, as well as having your website
grow into an Authority Site in the Search Engines eyes.
As soon as that happens, your website will be well on it's way to becoming popular & profitable and a truly valuable piece of internet real estate.
The BEST WAY is ONE-WAY.
Call Selling Online Now on 01948 861169 for your FREE "Website Keyword and Competition Analysis" that will tell you EXACTLY how many back Links you require ...
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Link Building Services For Top SEO Rankings
Call +44(0)1948 861375
John Godwin or Nick Higgin
Selling Online Ltd,
The Hough Granary,
Malpas, Cheshire, SY14 7JJ
If You Require Our ... Pay on Performance Model
Call:
(Local UK Call Rate)
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