SEO Optimization by SEO Experts
The importance of keyword research and how you can easily be misled into targeting the wrong keywords for your website ...
Keywords are the vehicles that carry the traffic to your website, and the CORRECT KEYWORDS must be embedded into the FOUNDATION and construction of any successful website.
Website designers will make a big "song and dance", about the fact that they have optimised your website around keywords that they have researched, BUT 99% of the time they select the WRONG keywords.
What almost ALL web designers FAIL to do correctly, from the outset, is to run a DETAILED ANALYSIS of what the best KEYWORDS are, for your website to be successful.
THE REAL TRUTH ABOUT KEYWORD SELECTION ...
Web designers know that Keywords are important, but have no real understanding of HOW to select the best ones for their clients.
The keywords they select have usually been chosen
from one of the many FREE KEYWORD TOOLS that litter the internet, which on the
whole only give you Global Search Volumes, without any analysis of the
competitiveness of the keyword.
By competitive, I mean that there will be hundreds of thousands of other
websites targeting these keywords as well. Your Keywords may well receive loads
of searches, but if they are competing against 500,000+ other web pages,
then what do you think your chances of achieving a TOP 10 listing in Google will
be?
On the whole, Web Designers are NOT Search Engine Optimisers. SEO is a highly specialist analytical skill, that takes years of practice to master. Web Designers pay 'Lip Service' to both On-Site and Off-Site Optimisation and, as such, YOUR website WILL SUFFER the consequences.
KEYWORD & COMPETITION ANALYSIS
A detailed Keyword and Competition Analysis is the starting point for any website. This analysis report can take up to 5 hours to research and produce, using specialist software. This specialist 'Keyword Software' is one of the main tools used by Search Engine Optimisation specialists.
From the results of this Keyword Research the whole FOUNDATION of a successful website is laid.
The Keyword Report will show keywords that are relevant to the THEME of your website and more importantly:
- The daily searches for a keyword - both Globally and in your own Country (say UK).
- The competitiveness of that keyword - how many other web pages are also targeting that exact phrase.
- The buyer intent value - the likelihood of the searcher wanting to buy / take action when they use that keyword.
The keywords that are selected are then woven into the fabric of the website in a technique known as On-Site Optimisation.
But this is only the start of the journey, since On-Site Optimisation only accounts for 5% of the overall Search Engine Optimisation (SEO) programme. The other 95% is contained in Off-Site Optimisation which is also known as "Link Building" ...
Call Selling Online Now on 01948 861169 for your FREE "Website Keyword and Competition Analysis" that will tell you EXACTLY how many back Links you require ...
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Link Building Services For Top SEO Rankings
Call +44(0)1948 861375
John Godwin or Nick Higgin
Selling Online Ltd,
The Hough Granary,
Malpas, Cheshire, SY14 7JJ
FREE SEO UK ANALYSIS REPORT
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